Means of communication on the radio station „news radio"

The aim of this work was to view it not as the means of communication but the organization seeking its profit. The main task was to analyze the main possible means of communication on radio stations and their effectiveness on the radio station „News Radio“. After having interviewed the representatives of „News Radio“ (during a qualitative analysis) it became clear that the aims of communication depends on a season. In autumn after presenting a new network self-advertisement strategy is usually aimed at advertising of the program. In the middle of the season more attention is paid more attention is paid at supporting the image of „News Radio“. During a quantitative analysis which aim was to make surveys of the present means of communication and their effectiveness it became obvious that these means are ineffective. Therefore, we can make a conclusion that the present „News Radio“communication policy is targeted at the executives of enterprises. The effective communication channels should be considered those which reach the whole objective audience (the listeners of managing or non- managing duties). In this case those who were interviewed stated that the most information about „News Radio“ was received from its page on internet. Advertisement of 'NEWS Radio' is mostly seen in press